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Sustainability Movement on WWU Campus:
An IMC/Marketing Plan to Increase Awareness & Encourage Behavior


Weaknesses: Identified from Research
- 
Awareness of movement
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Awareness of Business and Sustainability Major & Minor
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Student involvement
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Misconceptions
 
Proposal
- 
Mobile Accessible Website
- 
The Interviews
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Recycling Guide
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Compost Map
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Product Buying Guide
 
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Collaboration with Western’s Office of Sustainability
 

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Edited Image 2015-6-3-12:43:24

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